10 Reasons to Shoot HD
1. Differentiate your programmes in a crowded market:
As viewers demand better-looking television programmes, HDCAM is the surest way to make your productions stand out from the crowd. Containing six times more information than Standard Definition NTSC, pictures shot in HDCAM offer breathtaking clarity and detail. It's the perfect way to add even more impact to natural history, documentaries, drama, live events and commercials.
2. The ideal way to future-proof your productions:
Shooting in HDCAM ensures maximum shelf-life for your recordings. Whether destined for HDTV transmission, distribution on disc or theatrical presentation, HDCAM guarantees the best possible viewing experience for today's audiences. Shooting in HDCAM at 1080-line resolution ensures that your pictures look stunning on today's HD-ready displays, without compromising quality for next-generation distribution and display.
3. Unlimited opportunities for international distribution:
With HDCAM now firmly established as the worldwide standard for high quality HD work, it's the most popular choice by far for great-looking HD pictures that command a price premium in today's global marketplace. Insist on HDCAM to maximise programm sales to broadcasters around the world.
4. Peace of mind from using the world’s most established professional HD format:
An High Definition shoot is no place for unproven technology. Built on twenty-five years of Sony design and engineering excellence, Emmy® award winning* HDCAM has an unmatched track record for productions of the highest quality. With over 24,000 HDCAM camcorders and decks already sold, you're in great company.
5. Easy integration with Standard Definition:
Acquiring in HDCAM pays dividends from day one. It's easy to downconvert HDCAM pictures to Standard Definition for post production and distribution - keeping costs down while providing an exceptionally high quality HDCAM original recording for future distribution opportunities. HDCAM is also a surprisingly affordable choice, with hardware, tape and operational costs now affordable to those operating within Standard Definition budgets.
6. Familiar Operation:
HDCAM bears all the hallmarks of performance, reliability and familiar operation that you'd expect from Sony. Migrating your current SD production infrastructure to High Definition is easy with HDCAM: familiar controls mean that operators acclimatised to Digital Betacam and MPEG IMX are instantly at home with HDCAM camcorders, video recorders and players.
7. A smooth path to High Definition:
At Sony we've an unmatched heritage helping broadcasters equip themselves for the HD era.
With Sony Professional Services we're with you every step of the way. Whether you're equipping a production suite, building an OB vehicle or upgrading your entire on-air operation, we’ll ensure that your migration path to HDCAM is smooth, seamless and cost-effective. And we also offer on-site training to ensure that all your colleagues are also HD-ready.
8. Now even more affordable:
Thanks to affordable hardware pricing, the reasons for moving up to High Definition have never been more compelling. And, with the help of Sony Financial Services, the real cost of investing in HDCAM can be lower than you'd expect. For example, we can get your business up and running with HDCAM today by building you an affordable payment plan matched to your production budget and cash flow.
9. You have Fletcher behind you:
Whether you're new to High Definition or looking to expand your existing HDCAM infrastructure, there's no better port of call than Fletcher Chicago. As well as guiding you effortlessly through all the hardware and service options on offer, they're your first point of contact for class-leading after-sales support.
10. HD for everyone:
Only Sony offers a complete family of professional HD formats to suit every broadcast and production need. From the portability and remarkable cost-effectiveness of HDV to the peerless quality and creative options of HDCAM and HDCAM SR, there’s the perfect HD format option that's in tune with your creative and budgetary preferences. With Sony, HD is for everyone - and for every production.
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